Meine Chance

A youth campaign promoting the Vienna Weeks for Work and Education. The target group will be picked up where traditional print media or digital advertising cannot find access. In a teaser phase, with a hard break from the otherwise familiar, playful graffiti typos, negative statements are shown in a simple grotesque. Thereafter, a red stencil M is sprayed on over the K, and the anarchist character gives rise to a feeling of movement for education.